THE IMPORTANCE OF BRAND IDENTITY – Step 2
In this part we address an important aspect of brand identity, the one relating to visual elements such as image, logo, colours, which immediately identify the brand in the eyes of the public. These aspects are tangible elements that have a strong effect on the perception of a business because they are the first to […]
THE IMPORTANCE OF BRAND IDENTITY – Step 1
The word “brand” comes from the Nordic term “brandr” which means: to burn, to mark on fire. And it is not a case. A lot of people think the good quality of a product, or a technical innovation is enough to attract attention, but it’s the perception we had already, before trying a new product […]
Branded Content Podcast
How to use it for business communication
Photo credits Sound On on Pexels
Podcast listening is worth more than $11.5 billion worldwide (source: Podcast Insights 2021), with a growth forecast of about 31% annually, to the point that native podcasts are thought to take the place of radio.
Worldwide +2,000,000 podcasts have been created and their audience grow […]
Will Seo Kill Literature
How many chances are there for a digital Shakespeare to be born?
Consideration for content creators
Who in the last five years has passed to create content from offline to online has immediately collided with a discipline (or rather with a set of techniques) called SEO, Search Engine Optimization, namely that particular branch of digital that helps companies […]
Branding Issues, E-commerce and Smart Working, during pandemic
Considerations, Prospectives and Some Evidences in the Beauty Industry
shared with Communication Experts, Consultants and Beauty Companies.
In the last few months of lockdown in Europe, companies have changed dramatically their established action plans to react to new situations and manage the limited access to products and services for people. Among the different effects which are influencing […]
Shifting Business Models, Values and Emerging trends following the Coronavirus Impact
“A crisis can be a real blessing to any person, to any nation. For all crises bring progress. Creativity is born from anguish. Just like the day is born from the dark night.”
In a world reversed by the deepest event since the Second World War, all we knew until yesterday have to adapt. Patterns, […]
What is story telling and why is it becoming more and more important in business?
The most common definition of story telling describes it as the art of telling or writing a story. Every social group from primitive cultures to the civilized ones built their cultures starting from a tale. Different kinds of stories arrive to […]
RUNNING A START-UP BUSINESS
Some questions to help avoid the most common mistakes.
In the last two years, I’ve worked as a marketing consultant for start-ups during their pre-launch phase and in their first 6 months on the market. Companies, or better yet embryos of them, mainly from the lifestyle sectors, are all animated from the instinct to do something […]
After the Design Week and the end of the last salon of Maison&Objet in Paris some considerations comes out in this september. What about luxury? Are we going to include nature and ecolifestyle in every part of our home? What are the must-haves? Starting from luxury, is up to evidence that we’re projected into a […]