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  • 21 May 2024


    And why you should wait before asking ChatGPT to write a story or create a campaign
    Advertising is boring. We’re bombarded by banners, pop-ups, and messages of all kinds, making it increasingly difficult for a new product, service, or innovative project to stand out and attract attention. More importantly, it needs to stick in the minds […]

  • 19 Jan 2023


    The word “brand” comes from the Nordic term “brandr” which means: to burn, to mark on fire. And it is not a case. A lot of people think the good quality of a product, or a technical innovation is enough to attract attention, but it’s the perception we had already, before trying a new product […]

  • 19 Jan 2022

    Branded Content Podcast

    How to use it for business communication

    Photo credits Sound On on Pexels
    Podcast listening is worth more than $11.5 billion worldwide  (source: Podcast Insights 2021), with a growth forecast of about 31% annually, to the point that native podcasts are thought to take the place of radio.

    Worldwide +2,000,000 podcasts have been created and their audience grow […]

  • 02 Nov 2021

    Will Seo Kill Literature

    How many chances are there for a digital Shakespeare to be born?
    Consideration for content creators
    Who in the last five years has passed to create content from offline to online has immediately collided with a discipline (or rather with a set of techniques) called SEO, Search Engine Optimization, namely that particular branch of digital that helps companies […]

  • 25 May 2020

    Branding Issues, E-commerce and Smart Working, during pandemic

    Considerations, Prospectives and Some Evidences in the Beauty Industry
    shared with Communication Experts, Consultants and Beauty Companies.
    In the last few months of lockdown in Europe, companies have changed dramatically their established action plans to react to new situations and manage the limited access to products and services for people. Among the different effects which are influencing […]

  • 26 Nov 2019


    What is story telling and why is it becoming more and more important in business?

    The most common definition of story telling describes it as the art of telling or writing a story. Every social group from primitive cultures to the civilized ones built their cultures starting from a tale. Different kinds of stories arrive to […]

  • 09 Jul 2019


    Some questions to help avoid the most common mistakes.

    In the last two years, I’ve worked as a marketing consultant for start-ups during their pre-launch phase and in their first 6 months on the market. Companies, or better yet embryos of them, mainly from the lifestyle sectors, are all animated from the instinct to do something […]

  • 29 Sep 2017

    Design Trends

    After the Design Week and the end of the last salon of Maison&Objet in Paris some considerations comes out in this september. What about luxury? Are we going to include nature and ecolifestyle in every part of our home? What are the must-haves? Starting from luxury, is up to evidence that we’re projected into a […]