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  • 19 Gen 2022

    Branded Content Podcast

    Come utilizzarlo per la comunicazione d’impresa

    Foto di Sound On da Pexels

    L’ascolto dei podcast vale oltre 11,5 miliardi di dollari a livello mondiale  (dati Podcast Insights 2021), con una previsione di crescita di circa il 31% annuo, al punto che si pensa che i podcast nativi possano prendere il posto della radio.

    A livello mondiale sono stati […]

  • 02 Nov 2021

    Il SEO ucciderà la letteratura?

    Quante possibilità abbiamo che nasca uno Shakespeare digitale?
    Considerazioni per content creators
    Chi negli ultimi 5 anni è passato a creare contenuti dall’offline all’online si è subito scontrato con una disciplina (o meglio con un insieme di tecniche) chiamata SEO, Search Engine Optimization, ossia quella particolare branca del digitale che aiuta le aziende a posizionarsi tra i […]

  • 25 Mag 2020

    Branding Issues, E-commerce and Smart Working, during pandemic

    Considerations, Prospectives and Some Evidences in the Beauty Industry
    shared with Communication Experts, Consultants and Beauty Companies.
    In the last few months of lockdown in Europe, companies have changed dramatically their established action plans to react to new situations and manage the limited access to products and services for people. Among the different effects which are influencing […]

  • 26 Nov 2019


    What is story telling and why is it becoming more and more important in business?

    The most common definition of story telling describes it as the art of telling or writing a story. Every social group from primitive cultures to the civilized ones built their cultures starting from a tale. Different kinds of stories arrive to […]

  • 09 Lug 2019



    In the last two years, I’ve worked as a marketing consultant for start-ups during their pre-launch phase and in their first 6 months on the market. Companies, or better yet embryos of them, mainly from the lifestyle sectors, are all animated from the instinct to do something […]

  • 29 Set 2017

    Design Trends

    After the Design Week and the end of the last salon of Maison&Objet in Paris some considerations comes out in this september. What about luxury? Are we going to include nature and ecolifestyle in every part of our home? What are the must-haves? Starting from luxury, is up to evidence that we’re projected into a […]