An ace is a winning point that is not touched by the receiver. In sports like tennis it means to do something unique and with a personal style that provides an advantage for the player. The Ace Project helps companies to create something new and special, developing their brand identity and new services, to get the best for them and their customers.



Brand and Identity. Designing the brand identity means working inside a company, understanding its strengths, the core of its business and its values to highlight them. The Ace Project identifies all aspects of the brand to create a new concept and a new image. The services range from the market analysis and positioning, to the creative part of branding, with the design of the visual identity and the story telling, up to the strategic plan to lead the market launch.

  • Market Analysis
  • Story Telling
  • Visual Identity
  • Marketing Strategy
  • Digital Plan
  • Communication Contents
  • Marketing Training

Story Telling

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon CEO. A strong brand identity is the most important ace-point of any business, large or small, retail or B2B. Among all the tools that a company may use to get in contact with clients and be unique for them, story telling is one of the most important. Telling a story builds a relation with people and attracts them to  the company world, trust in its products and services and choose them in place of the competitors.

Marketing Strategy

Increasing sales and achieving a sustainable competitive advantage for the company is the aim of the strategy. The Ace Project helps companies to define their goals, plan short-term and long-term activities and share their vision with their teamwork.


Socialmedia contents, story angles, digital campaignes, events, publications, adv, promotion and so on: all the ways a brand choses to get in contact with people makes it unique for its customers. In the marketing plan all these elements are included according to their influence on the targets, budget and expected results.


Paris - Milan

Born from Claudia Cesiro’s idea, marketing consultant and storyteller, The Ace Project aim is help companies to grow, developing their assets: their culture, their history, the talents of their teams. With the same passion for tennis and all the fairplay games as for marketing, The Ace Project was born in December 2016 supporting companies and start-ups from all over the world mainly, but not only, in lifestyle domains: beauty, design, fashion and hospitality.

Claudia Cesiro also collaborates as International Mentor and Educator with Le Village by Crédit Agricole, Istituto Marangoni of Paris, StartupBootcamp accelerator and Fashion Technology Accelerator of Milan.

Our Way


The Ace Project combines: consultancy, communication and management. We work as “internal manager” and in team with the customer to design a unique, complete and coherent marketing project.


Start a new business or innovate products and services for a company is challenging. The Ace Project helps start-uppers and teamworks with consultancy, and specialized training to get better results and working better together.


for business

“There are great civilizations that have not used the wheel,

but there are none that have not told stories.”

(Ursula Le Guin)

  • 21 May 2024


    And why you should wait before asking ChatGPT to write a story or create a campaign
    Advertising is boring. We’re bombarded by banners, pop-ups, and messages of all kinds, making it increasingly difficult for a new product, service, or innovative project to stand out and attract attention. More importantly, it needs to stick in the minds […]

  • 19 Jan 2023


    The word “brand” comes from the Nordic term “brandr” which means: to burn, to mark on fire. And it is not a case. A lot of people think the good quality of a product, or a technical innovation is enough to attract attention, but it’s the perception we had already, before trying a new product […]

  • 19 Jan 2022

    Branded Content Podcast

    How to use it for business communication

    Photo credits Sound On on Pexels
    Podcast listening is worth more than $11.5 billion worldwide  (source: Podcast Insights 2021), with a growth forecast of about 31% annually, to the point that native podcasts are thought to take the place of radio.

    Worldwide +2,000,000 podcasts have been created and their audience grow […]

  • 02 Nov 2021

    Will Seo Kill Literature

    How many chances are there for a digital Shakespeare to be born?
    Consideration for content creators
    Who in the last five years has passed to create content from offline to online has immediately collided with a discipline (or rather with a set of techniques) called SEO, Search Engine Optimization, namely that particular branch of digital that helps companies […]

  • 25 May 2020

    Branding Issues, E-commerce and Smart Working, during pandemic

    Considerations, Prospectives and Some Evidences in the Beauty Industry
    shared with Communication Experts, Consultants and Beauty Companies.
    In the last few months of lockdown in Europe, companies have changed dramatically their established action plans to react to new situations and manage the limited access to products and services for people. Among the different effects which are influencing […]

  • 26 Nov 2019


    What is story telling and why is it becoming more and more important in business?

    The most common definition of story telling describes it as the art of telling or writing a story. Every social group from primitive cultures to the civilized ones built their cultures starting from a tale. Different kinds of stories arrive to […]

  • 09 Jul 2019


    Some questions to help avoid the most common mistakes.

    In the last two years, I’ve worked as a marketing consultant for start-ups during their pre-launch phase and in their first 6 months on the market. Companies, or better yet embryos of them, mainly from the lifestyle sectors, are all animated from the instinct to do something […]

  • 29 Sep 2017

    Design Trends

    After the Design Week and the end of the last salon of Maison&Objet in Paris some considerations comes out in this september. What about luxury? Are we going to include nature and ecolifestyle in every part of our home? What are the must-haves? Starting from luxury, is up to evidence that we’re projected into a […]


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