After the Design Week and the end of the last salon of Maison&Objet in Paris some considerations comes out in this september. What about luxury? Are we going to include nature and ecolifestyle in every part of our home? What are the must-haves? Starting from luxury, is up to evidence that we’re projected into a […]
CREATIVE IDEAS FOR BUSINESS
An ace is a winning point that is not touched by the receiver. In sports like tennis it means to do something unique and with a personal style that provides an advantage for the player. The Ace Project helps companies to create something new and special, developing their brand identity and new services, to get the best for them and their customers.
Working for winning points...
...every company has its winning points.
We work to highlight them.
From the vision to the market
Branding & Identity. Starting from the analysis of the market and the core business of the client, The Ace Project designs new marketing concepts. Services ranges from trend analysis, delivery of marketing and communication plans, to the development of on/off line contents and strategies to launch new products and services. The Ace Project works with companies from different sectors, choosing projects in order to the innovation content of each, and promotes start-up business.
- Brand Identity
- Market Analysis
- Marketing Strategy
- Marketing Plan
- Communication online/offline
"There is a method to his madness"
(Hamlet - William Shakespeare)
I fiori del male
Known, pure and reassuring fragrances “contaminate themselves” to create new harmonies
Launched at Esxence 2018, “I fiori del male” is the new fragrance line by the Italian designer Massimiliano Minorini.
The Ace Project has created the story telling, taking inspiration from the French poet
Charles Baudelaire, and his masterpiece “Les Fleures du Mal”. A line that describes strong emotions and an original mixing of contrasts, according to the perfumes notes and the designer’s personality.
Rançon is the first fragrance set introduced on the market.
Launch: April 2018
Country: Italie/ France
Mon Concept Habitation
Your Home from Design to Realization
Mon Concept Habitation is a renovation agency 2.0 which integrates architecture and home realization. Specialized in complete restructuraction, planification and construction, MCH has been founded with the aim to transform a traditional job in something unique, making easy a process-work that the most part of people consider hard, expensive and unsure.
MCH think your home with creativity and experience.
The Ace Project realized first the marketing analysis and the market positioning and later the new brand profile and the digital communication plan based on a design-oriented, stylish and minimal brand concept.
Project: dec 2017 – may 2018
Sector: Renovation and Design
The innovation between bricolage et design
Adaptiv-Design is a start-up with an innovative approach to DIY and Design. Born to offer detailed plans for all those who love to make furniture by themselves, the website is going to be launched for selling design furniture and services. It’s the first site that allows you to realize your furniture by providing the plan to your dimensions, the details of the machining instructions, the list of necessary equipment and the manufacturing guides.
Adaptiv-Design also allows you to opt for a tailor-made piece of furniture made by an artisan-partner who will deliver it to your home. Adaptiv-Design supports young designers and puts innovation at your service.
The Ace Project takes care of the brand communication.
Launch: February 2019
Beauty research, respect for life
Hairmed is the Italian brand for the of innovation in cosmetics that conjugates care and artisanship in formulations with the creativeness and the desire “to do well for the others”. From ’50 years the brand helps the professionals and people to improve their life day by day, creating safe and certified products for the comfort, the protection and the beauty of the hair and the body.
The Ace Project realized the brand repositioning, creating the new concept with a “hygge mood” and developing the image and the communication.
Launch: Decembre 2017
The Salon Company
Unith is the cosmetic brand that works for the beauty salons creating special programs to grow. Unith training programs lead to definitive and measurable results lasting over time, to guarantee the future of the salon, to create the team of collaborators and to increase the satisfaction of customers.
The Ace Project realized the brand concept “Unith “and the editorial project of the lookbook of the beauty trends.
Launch: Unith brand dic 2016, beauty trends lookbook 2017
The new frontier of the Security & Safety.
The first technology that radically changes the job of Police, Guards, Private Investigators and Assurance Experts bringing them to a new level of precision.
Launch: May 2017
Working with passion
Paris - Milan aller/retour
Born from Claudia Cesiro’s idea, who is an experienced marketing consultant in Italy, specialized in brand communication, The Ace Project aims to help companies grow, developing their strong points : their internal culture, their story, the specialisations of their teams. With the same passion for tennis and all equitable games, as for marketing, The Ace Project was born in December 2016 supporting mainly start-ups in France and Italy.
New ideas for new directions
Start-up business is the most challenging and hard to face, but at the same time the most exciting! Marketing can be the key point to allow to a start-up to get an identity on the market and to attract new clients.
Design, Cosmetics, IT.
Different ideas for different business.
and Only One Method.
What We Do
The fundamental goal of increasing sales and achieving a sustainable competitive advantage for the company. Marketing strategy includes all basic, short-term, and long-term activities that allow a company to achieve its objectives.
Advertising, direct marketing, sponsorship, socialmedia contents, printed materials, promotion and public relation: all the ways a brand choses to get in contact with people is that makes it unique. Defining a style of communication is one of the ace point of a company.
Developing a plan means to ask ourselves some questions: where are we ? what do we want to get to? which tools are the best? The Ace Project works with one essential method, from analisys to creativity.
Training for Start-ups
Marketing is a wide field. To help start-ups move on the first steps into their choosen market, The Ace Project offers training programs suited to their needs and knowledge.
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon CEO. Building the brand is the most important ace-point of any business, large or small, retail or B2B. An effective brand strategy gives a major edge in increasingly competitive markets and is the first asset for lasting through the years.
Unconvectional consulting. The Ace Project thinks creatively and analytically to give companies the best advice about their business.
is the choice
"And those who were seen dancing were thought to be insane
by those who could not hear the music."
3 Rue Martissot, 92110 Clichy
Paris – France
+33 (0) 6 17560860
The Ace Project