An ace is a winning point that is not touched by the receiver. In sports like tennis it means to do something unique and with a personal style that provides an advantage for the player. The Ace Project helps companies to create something new and special, developing their brand identity and new services, to get the best for them and their customers.

Working for winning points...

...every company has its winning points.

We work to highlight them.


Start-ups in 2018


New Amazing Projects


Edited Pages of Presentations


Flights per year



From the vision to the market

Branding & Identity. Starting from the analysis of the market and the core business of the client, The Ace Project designs new marketing concepts. Services ranges from trend analysis, delivery of marketing and communication plans, to the development of on/off line contents and strategies to launch new products and services. The Ace Project works with companies from different sectors, choosing projects in order to the innovation content of each, and promotes start-up business.


  • Brand Identity
  • Market Analysis
  • Marketing Strategy
  • Marketing Plan
  • Communication online/offline

Brand Identity

Story Telling


Market Analysis



Marketing Plan


New storytellings


Digital communication Plans


Read books per years


Tennis Games Seen per year

"There is a method to his madness"

(Hamlet - William Shakespeare)

Working with passion

Paris - Milan aller/retour

Born from Claudia Cesiro’s idea, who is an experienced marketing consultant in Italy, specialized in brand communication, The Ace Project aims to help companies grow, developing their strong points : their internal culture, their story, the specialisations of their teams. With the same passion for tennis and all equitable games, as for marketing, The Ace Project was born in December 2016 supporting mainly start-ups in France and Italy.

Start-up Business

New ideas for new directions

Start-up business is the most challenging and hard to face, but at the same time the most exciting! Marketing can be the key point to allow to a start-up to get an identity on the market and to attract new clients.

Design, Cosmetics, IT.

Different ideas for different business.

and Only One Method.

What We Do


The fundamental goal of increasing sales and achieving a sustainable competitive advantage for the company. Marketing strategy includes all basic, short-term, and long-term activities that allow a company to achieve its objectives.


Advertising, direct marketing, sponsorship, socialmedia contents, printed materials, promotion and public relation: all the ways a brand choses to get in contact with people is that makes it unique. Defining a style of communication is one of the ace point of a company.

One Method

Developing  a plan means to ask ourselves some questions: where are we ? what do we want to get to? which tools are the best? The Ace Project works with one essential method, from analisys to creativity.

Training for Start-ups

Marketing is a wide field. To help start-ups move on the first steps into their choosen market, The Ace Project offers training programs suited to their needs and knowledge.


“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon CEO. Building the brand is the most important ace-point of any business, large or small, retail or B2B. An effective brand strategy gives a major edge in increasingly competitive markets and is the first asset for lasting through the years.


Unconvectional consulting. The Ace Project thinks creatively and analytically to give companies the best advice about their business.


is the choice

"And those who were seen dancing were thought to be insane

by those who could not hear the music."

(F. Nietszche)

  • 09 Jul 2019


    Some questions to help avoid the most common mistakes.

    In the last two years, I’ve worked as a marketing consultant for start-ups during their pre-launch phase and in their first 6 months on the market. Companies, or better yet embryos of them, mainly from the lifestyle sectors, are all animated from the instinct to do something […]

  • 29 Sep 2017

    Design Trends

    After the Design Week and the end of the last salon of Maison&Objet in Paris some considerations comes out in this september. What about luxury? Are we going to include nature and ecolifestyle in every part of our home? What are the must-haves? Starting from luxury, is up to evidence that we’re projected into a […]


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The Ace Project

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