An ace is a winning point that is not touched by the receiver. In sports like tennis it means to do something unique and with a personal style that provides an advantage for the player. The Ace Project helps companies to create something new and special, developing their brand identity and new services, to get the best for them and their customers.
Brand and Identity. Designing the brand identity means working inside a company, understanding its strengths, the core of its business and its values to highlight them. The Ace Project identifies all aspects of the brand to create a new concept and a new image. The services range from the market analysis and positioning, to the creative part of branding, with the design of the visual identity and the story telling, up to the strategic plan to lead the market launch.
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon CEO. A strong brand identity is the most important ace-point of any business, large or small, retail or B2B. Among all the tools that a company may use to get in contact with clients and be unique for them, story telling is one of the most important. Telling a story builds a relation with people and attracts them to the company world, trust in its products and services and choose them in place of the competitors.
Increasing sales and achieving a sustainable competitive advantage for the company is the aim of the strategy. The Ace Project helps companies to define their goals, plan short-term and long-term activities and share their vision with their teamwork.
Socialmedia contents, story angles, digital campaignes, events, publications, adv, promotion and so on: all the ways a brand choses to get in contact with people makes it unique for its customers. In the marketing plan all these elements are included according to their influence on the targets, budget and expected results.
Born from Claudia Cesiro’s idea, specialized marketing consultant in branding, The Ace Project aim is help companies to grow, developing their assets: their culture, their history, the talents of their teams. With the same passion for tennis and all the fairplay games as for marketing, The Ace Project was born in December 2016 supporting companies and start-ups in Italy, France and other countries mainly from lifestyle domains: beauty, design, fashion and hospitality.
Claudia Cesiro also collaborates as International Mentor with the StartupBootcamp Fashion Tech of Milan, Le Village by Crédit Agricole and the Fashion Technology Accelerator.
The Ace Project combines: consultancy, communication and management. We work as “internal manager” and in team with the customer to design a unique, complete and coherent marketing project.
Start a new business or innovate products and services for a company is challenging. The Ace Project helps start-uppers and teamworks with consultancy, and specialized training to get better results and working better together.
“Brand is just a perception,
and perception will match reality over time.”
(Elon Musk)
How to use it for business communication
Photo credits Sound On on Pexels
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