CREATIVE IDEAS FOR BUSINESS

An ace is a winning point that is not touched by the receiver. In sports like tennis it means to do something unique and with a personal style that provides an advantage for the player. The Ace Project helps companies to create something new and special, developing their brand identity and new services, to get the best for them and their customers.

Working for ACE points

Every company has its ace

we work to highlight it

WORKS

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EXPERTISES

Branding

Brand and Identity. Designing the brand identity means working inside a company, understanding its strengths, the core of its business and its values to highlight them. The Ace Project identifies all aspects of the brand to create a new concept and a new image. The services range from the market analysis and positioning, to the creative part of branding, with the design of the visual identity and the story telling, up to the strategic plan to lead the market launch.

  • Market Analisys
  • Story Telling
  • Visual Identity
  • Marketing Strategy
  • Digital Plan
  • Communication Contents
  • Marketing Training

Story Telling

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon CEO. A strong brand identity is the most important ace-point of any business, large or small, retail or B2B. Among all the tools that a company may use to get in contact with clients and be unique for them, story telling is one of the most important. Telling a story builds a relation with people and attracts them to  the company world, trust in its products and services and choose them in place of the competitors.

Marketing Strategy

Increasing sales and achieving a sustainable competitive advantage for the company is the aim of the strategy. The Ace Project helps companies to define their goals, plan short-term and long-term activities and share their vision with their teamwork.

Communication

Socialmedia contents, story angles, digital campaignes, events, publications, adv, promotion and so on: all the ways a brand choses to get in contact with people makes it unique for its customers. In the marketing plan all these elements are included according to their influence on the targets, budget and expected results.

ABOUT

Paris - Milan

Born from Claudia Cesiro’s idea, specialized marketing consultant in branding, The Ace Project aim is help companies to grow, developing their assets: their culture, their history, the talents of their teams. With the same passion for tennis and all the fairplay games as for marketing, The Ace Project was born in December 2016 supporting companies and start-ups in Italy, France and other countries mainly from lifestyle domains: beauty, design, fashion and hospitality.

Claudia Cesiro also collaborates as International Mentor with the StartupBootcamp Fashion Tech of Milan.

Our Way

Melting

Data, know-hows and techniques in marketing have a short life. A lot of schemes are often overtaken, and business models have to adapt quickly to abrupt changes. The Ace Project brings interdisciplinary knowledges of different sectors, 15 years of experience in marketing, a melting pot of cultures and a passion for unconventional thinking in every mission. Respecting the DNA of every company we develop original concepts, unique solutions and effective strategies to your business.

Insights

Innovation

Complete approach

For many people branding means to create a cool image, a smart message, an attractive adv for customers.

Images, messages and advs are pieces of a great picture, that is the brand identity.

Consultancy

The Ace Project combines: consultancy, communication and management. We work as “internal manager” and in team with the customer to design a unique, complete and coherent marketing project.

Start-up Mentorship

Start-up business is the most challenging and hard to face, but at the same time the most exciting. The Ace Project helps start-uppers with consultancy, training and mentorship to build their brand and their go-to-the market strategy.

Beauty
Design
Fashion
Tech

Encounters of different Cultures

Creativity

for business

“Brand is just a perception,

and perception will match reality over time.”

(Elon Musk)

  • 25 May 2020

    Branding Issues, E-commerce and Smart Working, during pandemic

    By InBranding

    Considerations, Prospectives and Some Evidences in the Beauty Industry
    shared with Communication Experts, Consultants and Beauty Companies.
    In the last few months of lockdown in Europe, companies have changed dramatically their established action plans to react to new situations and manage the limited access to products and services for people. Among the different effects which are influencing […]

  • 26 Nov 2019

    STORY TELLING

    By InADV

    What is story telling and why is it becoming more and more important in business?

    The most common definition of story telling describes it as the art of telling or writing a story. Every social group from primitive cultures to the civilized ones built their cultures starting from a tale. Different kinds of stories arrive to […]

  • 09 Jul 2019

    RUNNING A START-UP BUSINESS

    By Instart-up

    Some questions to help avoid the most common mistakes.

    In the last two years, I’ve worked as a marketing consultant for start-ups during their pre-launch phase and in their first 6 months on the market. Companies, or better yet embryos of them, mainly from the lifestyle sectors, are all animated from the instinct to do something […]

  • 29 Sep 2017

    Design Trends

    By InLifestyle
    474 Comments

    After the Design Week and the end of the last salon of Maison&Objet in Paris some considerations comes out in this september. What about luxury? Are we going to include nature and ecolifestyle in every part of our home? What are the must-haves? Starting from luxury, is up to evidence that we’re projected into a […]

Phone

+33 (0) 6 17560860

E-mail

contact@theaceproject.eu

The Ace Project

Contact Us

Say Hello

contact@theaceproject.eu

contact@theaceproject.eu